Internet Reputation Management
Internet Reputation Management
What is internet reputation management?
People communicate with each other via various channels today — and they communicate a lot.
In the past, one dissatisfied customer could damage your business with one negative comment passed among the friends that would linger for as long as people can remember it — sometimes years.
Today, this is even worse. Comments and images posted on various social media platforms and websites can be disastrous for business since they will not only reach more potential clients but will never let themselves be forgotten since they’re here to stay. A negative remark posted online will be sometimes impossible to delete — as deleting feedback will reflect even worse on your business.
Much of the work we do involves convincing search engines to favour the positive new content produced by us or sourced from happy clients, over the old negative comments mentioning your business, effectively pushing them out of sight as far as possible.
What exactly can be done to remedy this?
This is where we come in. Much of the work we do involves convincing search engines to favour the positive new content produced by us or sourced from happy clients, over the old negative comments mentioning your business, effectively pushing them out of sight as far as possible.
A number of small businesses choose to monitor their online presence themselves. Oftentimes, being busy with their day-to-day work and other priorities, these companies would become conscious of their mistake far too late. The damage would be done, as their hard work would be destroyed by a single comment from a disgruntled customer.
Today, only 4-5% of businesses hire a professional to monitor their online presence, but this number is growing due to more and more companies falling victim to this phenomenon. It takes a lot of time and a fair amount of work to properly supervise content and comments posted on various platforms each day — and we’re here to help.
Some of Online Reputation Services that we offer
- Setting up a new website and/or multiple blogs
- Creating new social media profiles
- Optimizing current social media profiles
- Enticing clients to post positive reviews
- Creating and distributing press releases
- Monitoring your brand name to detect issues
- Publishing blog/social media/forum comments
- Publishing blog/social media/forum posts
- Editing Wikipedia entries
- Contacting webmasters of various sites directly to request that certain information is removed
- Engaging in top-notch SEO services in order to increase rankings for particular keywords and push down negative listings
Need help?
Talk to us to find out more about building and managing online reputation for your business.
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