Digital Video Advertising


Digital Video Advertising – Video Marketing

Digital video advertising, commonly referred to as video ads, include online display advertisements in video format as well as advertising clips that appear before, during or after a video stream on the internet, much like TV advertising.

Why invest in digital video advertising?

There are several reasons why video ads are the go to form of online advertising. Here are a few of them:

Video ads offer greater emotional appeal

Eye-catching and absorbing because they appeal to two not one of the senses, video ads offer a better opportunity to portray and create emotions in a viewer.

Digital video advertising grabs attention

Moving pictures are eye-catching and interesting, thus providing a better hook. When the online viewer’s attention span is only about 7 seconds, don’t risk losing your viewers to other more appealing content.

Search Engine Optimisation Ofion

Marketers can include much more information and appeal in a similar time-span compared to other media. Include your digital video advertisement on your website, social media, YouTube channel and other places to gain exposure and SEO favour.

Video appeals to lazy browsing

Video is the easiest and quickest way to receive information and therefore hold greater appeal than text which must be read.

Video is the way forward in online communication

Video is quickly gaining popularity with online viewers, exceeding all other forms of online communication and even Google has recently adjusted its algorithm to favour websites which include video.

Video ads offer more for less

Marketers can include much more information and appeal in a similar time-span compared to other media. Include your digital video advertisement on your website, social media, YouTube channel and other places to gain exposure and SEO favour.

Video advertising can be force fed

When viewers are already browsing online videos, they may be served 30 second to 60 second video ads before, during or after their choice video and they will happily sit through it.

Even skipping can create effective branding

If viewers choose to skip the ad after the initial compulsory 10 seconds or so of the video ad being played, there is still an element of brand awareness and recognition.

Join the fastest growing form of online advertising

Digital video advertising is the fastest growing form of online advertising for all these reasons and, if you want to step up your act in relation to your competition, it is worth considering joining the trend.

We can handle the creation of your video ads as well as plan and implement your advertising strategy.

Ask us for assistance

Talk to us to find out more about how to go about creating a digital video advertising strategy for your business.

Email Marketing

Email marketing is still best solution when it comes to price and campaign speed. Ofion helps you to create email marketing campaigns delivered timely and cost effective. We will make sure that your business stands out!

Graphic Design

Otherwise known as communication design, graphic design is omnipresent in today’s society. It’s ability to project your ideas and various experiences through textual and/or visual content.

Web Design

Building a website is both fun and serious job. We handle the serious part so you can rely on professional work and simply enjoy the fun part. Get found, be seen and stay accessible from all devices.

Printing Services

Order faster and easier with a wide range of products and services for any size of business or project. Personalised stationery, packaging, large format printing or advertising material? We got you covered.

Share This